December 01, 2015 11:00 ET

Daxko Launches Daxko Well, a Virtual Membership Solution to Expand the YMCA's Mission of Wellness Deeper Into Communities

BIRMINGHAM, AL--(Marketwired - December 01, 2015) - Daxko recently announced the launch of Daxko Well, a virtual membership platform for YMCAs to extend their mission of healthy living to more constituents in their communities.

While the vast majority of Americans are committed to improving their health, 82% are not joining fitness facilities to do so (IHRSA 2014). David Gray, President & CEO of Daxko, shares, "This reality represents an enormous challenge for our YMCA partners whose mission is to reach as many health-seekers as possible in their communities. As the leading provider of software to YMCAs, it was imperative for Daxko to provide a relevant and scalable solution to reach people beyond the walls of the facility."

Daxko Well is the result of a partnership with RivalHealth, a leading web-based wellness company whose platform is utilized by schools, employers, and universities nationwide. "We are thrilled to partner with Daxko to bring our proven platform to the YMCA Movement and help these organizations extend the impact they have on individual wellness in their communities," says Pete Durand, CEO of RivalHealth.

The platform is already gaining popularity amongst YMCAs, with the YMCA of Florida's First Coast and the YMCA of the Pike's Peak Region set to launch by year's end. YMCAs will market this solution to their communities under the brand name "My Y on Demand".

Daxko Well provides a daily nutrition and exercise plan tailored to each individual based on their age, gender, health, activity, and goals. High performers using the platform lose up to 20 pounds and 9% of their BMI and more importantly improve their fitness level over 100% in 6 months. To learn more about Daxko Well, visit

About Daxko
Headquartered in Birmingham, Alabama, Daxko is a leading provider of mission critical software solutions to member-based organizations. Daxko's solutions help customers achieve high levels of operational efficiency, strong fiscal management, and increasingly engage the community to expand their mission. Data show that Daxko's customers grow twice as fast as similar organizations using other solutions. Daxko employs 180 team members across the Southeast. For additional information, please visit

About RivalHealth
RivalHealth serves the corporate, educational and healthcare sectors with their comprehensive wellness platform built on a patent-pending fitness measurement system (RivalRating®), allowing users to understand their fitness as compared to others their age and gender. World-class wellness content can be streamed, viewed on the RivalHealth mobile app or DVDs and is combined with a nutrition plan that includes complete daily menus, recipes and shopping lists. The platform utilizes RivalRewards™, teams, challenges and RivalBuzz®, a social engagement tool, to motivate, and reinforce and sustain behavior change. Visit RivalHealth online at

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