SOURCE: Daytona Beach Chamber of Commerce

bike week, motorcycle, daytona beach, motorcycle event

September 23, 2010 14:47 ET

Daytona Beach Selects Official 70th Anniversary Bike Week Logo Design

DAYTONA BEACH, FL--(Marketwire - September 23, 2010) -  In preparation for the 70th anniversary of Bike Week in Daytona Beach, the Daytona Regional Chamber's Bike Week Festival Task Force has selected the official logo design for Bike Week 2011, The World's Largest Motorcycle Event®, to be held March 4-13, 2011. An integral component of the 70th anniversary event, the official 2011 logo celebrates the historic occasion with a 1940s-era look and feel. 

"We needed a logo that will appeal to the hundreds of thousands of bikers who will help us mark the milestone, but that also honors Bike Week's history, and that's exactly what we got," said Sean Belgrade, chair of the Chamber's Bike Week licensing committee. "I think this year's logo is one of the best and most versatile designs we've seen, and ideal for our 70th anniversary."

Each year, the Chamber's Bike Week Festival Taskforce Licensing Committee reviews logo designs submitted by area artists and graphic designers. In addition to addressing certain requisite elements, the winning logo design must appeal to a diverse audience of bikers, vendors and marketers, and reflect the spirit and tradition of Bike Week. 

"We use the official Bike Week logo on event banners, web pages, print and outdoor advertising, chamber correspondence, and countless other marketing materials, but it will also be used by our official sponsors and licensees to create a variety of promotional and commemorative merchandise," added Belgrade. 

The official Bike Week 2011 logo was submitted by Hayworth Creative Public Relations of Ormond Beach, Fla., which has previously submitted winning designs for the 2003, 2005, 2008 and 2010 Bike Week events. Each logo is the work of veteran illustrator and designer Brian Boesch of Itchy Illustration, who Hayworth Creative employs for a variety of logo and design projects.

"In recognition of the 70th anniversary, I wanted to build a logo you might have actually encountered in 1941," said Boesch. "The final 2011 design incorporates typefaces, colors and other design elements that were being used at that time."

For more information on Bike Week 2011 in Daytona Beach, Fla., contact the Daytona Regional Chamber of Commerce at (386) 523-3676 or visit www.officialbikeweek.com.

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