SOURCE: Daytonabrands, Inc.

May 04, 2007 07:30 ET

Daytonabrands, Inc. Launches New Website and Internet Business

IRVINE, CA and DAYTONA BEACH, FL -- (MARKET WIRE) -- May 4, 2007 -- Daytonabrands, Inc. (PINKSHEETS: DYTB), a manufacturer and marketer of innovative consumer products for the automobile and home, announced today the launch of their new website at http://www.daytonabrands.com. The launch of the new website is the beginning of a new series of distribution channels to generate revenue for the company.

Daytonabrands is launching over 50 of its newly branded products on their website today. The company is also working with numerous Big Box Retailers to include these products at their locations as its new packaging and expanded product line (along with the web presence) will increase the company's visibility and allow it to capitalize on its NASCAR sponsorship.

"This is a major step for Daytonabrands. Previously our website was designed to interact with retailers, now through our new website customers may shop directly at Daytonabrands by utilizing the shopping cart feature. We expect to see our Internet sales to be a consistent and key component of our business," noted Scott Harkness of Daytonabrands. "The packaging has been finalized for our full line products and many of those products will be updated to the website on a daily basis. Once the website is in full revenue mode we will launch it in Spanish for our Latin American market and in Chinese for our China market."

Daytonabrands products have been sold through Ace Hardware, Costco, Savon, Albertsons, Walgreens, Checker, Kragen, Advance Auto, Schucks, Autozone, AJ Prindle, Access Garage Doors, Silvo, Pantograms, Herrington, Egg Shops, GarageToys.com, garagedepot.com, Garage Doors and More, Car Care, Logo Advantage, Marwest, Meban Tuire and Auto, Ford Lincoln, 9Dollar Ads, Olson Wholesale, Automotive Parts Network, B7L Distribution, Brandsmall, Harbor Freight, Electronic Express, Lillian Vernon, numerous websites, independent retailers and warehouse distributors.

About Daytonabrands

Daytonabrands is a manufacturer and marketer of innovative automotive products. The company has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski. For more information please review the company's website at: (www.daytonabrands.com).

Statements contained in this news release, aside from those identifying historical facts, are 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact Information