SOURCE: Daytonabrands, Inc.

March 26, 2008 10:49 ET

Daytonabrands, Inc. Provides Shareholder Update

Company Develops New Infomercial

IRVINE, CA and ORANGE CITY, FL--(Marketwire - March 26, 2008) - Daytonabrands, Inc. (PINKSHEETS: DYTB), a manufacturer and marketer of innovative consumer products for the automobile and home, announced today the commencement of production of the company's new marketing Television DRTV infomercial, which is set to launch nationally 2nd quarter 2008. The infomercial will initially run 30-minute broadcast segments that will feature the company's eco-friendly automotive engine and fuel treatment additives. Daytonabrands' proven Auto.Care formulas have been sold worldwide in over 50 countries and the infomercial will introduce the company's new ZUUM™ product line.

ZUUM™ engine formulas have been available through commercial distribution for 25 years and are now becoming available to the consumer. ZUUM™ protects metal-to-metal friction surfaces with a substitute wear surface that reduces friction and heat that can aid in reducing emissions while restoring performance and fuel economy.

"The launching of our new product infomercial marks the execution of Daytonabrands' carefully engineered and strategic marketing campaign, 'Put the ZUUM™ Back in Your Engine,'" Scott Harkness of Daytonabrands, Inc., said. "We are extremely excited about making our engine additives initially available to consumers of the over 100 million aging pre-owned vehicles currently being driven daily in the United States. This product line has a global sales opportunity and we further plan to export ZUUM™ through our international distribution relationships."

"As always, we strive to deliver the most environmentally-beneficial and technologically advanced automotive products to the street and remain committed to exceeding the expectations of our valued shareholders."

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail, automotive dealership and bodyshop outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets (

Statements contained in this news release, aside from those identifying historical facts, are 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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