SOURCE: Daytonabrands, Inc.

April 16, 2008 09:00 ET

Daytonabrands, Inc. Secures Financing

Receives First Capital Release From Investment Banking Firm

IRVINE, CA and ORANGE CITY, FL--(Marketwire - April 16, 2008) - Daytonabrands, Inc. (PINKSHEETS: DYTB), a manufacturer and marketer of innovative consumer products for the automobile and home, announced today that it has secured its first release of capital from a highly regarded investment banking firm. This capital will be utilized for inventory procurement, product/marketing development, marketing and sales, and most importantly, Daytonabrands' budgeted Direct Response Television (DRTV) Infomercials that are currently in production. To date, Daytonabrands' products have generated revenues through consumer direct channels and PR articles including QVC, SkyMall, prior infomercials, traditional retail and distributors of its ArmorCoat products.

Daytonabrands' products are proven winners and provide the company a high value perception and high margins. The company's top automotive product categories include paint protection, lubricants and automotive safety. All products are easily understood for their key brand benefits and demonstrate seamlessly through Direct Response Television (DRTV) Infomercials. The company has vast experience and expertise in branding and marketing via its association with the accomplished founder and marketing guru for ArmorAll Protectant products, Alan Rypinski. The new infomercials are being written and directed by Jim MacNamara, known to be the creative genius behind the ThighMaster, the world's #1 revenue generating infomercial of all time.

"The commitment of funds further endorses our capability to deliver marketing programs and superior consumer products we have been planning over the course of several years," Scott Harkness, of Daytonabrands, Inc., said. "We are extremely appreciative of the investment banking firm's confidence in our business plan and are pleased to be associated with such a highly regarded organization. We look forward to the continuance of a mutually beneficial relationship, the fulfillment of our business plan and positioning Daytonabrands as a prominent and well-recognized marketer of environmentally-beneficial and technologically advanced automotive products."

More information regarding the company's initiatives will be forthcoming as developments warrant.

About Daytonabrands, Inc.

Daytonabrands, Inc. has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski and many of its original 140 member sales representative groups. With an exceptional history of leadership in the automotive aftermarket industry and over 100 years of combined consumer packaged goods industry experience with some of the most successful and respected marketing companies in the world (including Disney, Pepsi-Cola, ConAgra, Clorox, Wyeth and GE), the team provides distribution access to well over a 100,000 retail, automotive dealership and bodyshop outlets. Daytonabrands' products can be found in a variety of trade channels, including the Internet, automotive catalogs, direct to consumer television/print and various retail outlets (

Statements contained in this news release, aside from those identifying historical facts, are 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact Information