SOURCE: Dun & Bradstreet

Dun & Bradstreet

October 05, 2009 08:00 ET

D&B Announces First SaaS Business Data Management Application

Complete Customer Gives Companies a Fast, Cost-Effective Way to Attain Complete and Accurate Customer Data

SHORT HILLS, NJ--(Marketwire - October 5, 2009) - D&B's Purisma Solutions group today announced Complete Customer, an online, managed customer database that lets sales and marketing professionals take ownership of their data. As a result, business leaders can quickly become self-sufficient to drive initiatives that help them get a complete view of current and prospective customers, without investing in physical infrastructure or internal resources. Complete Customer attains and maintains trusted customer data to ensure businesses stay abreast of M&A activity, changing financial risk scores, and other market changes.

"Enterprise Master Data Management (MDM) is the traditional way to solve customer data problems, but these initiatives are complex, expensive, and typically take a long time to be fully implemented," said Bob Hagenau, Vice President of Products, D&B's Purisma Solutions group. "Our customers have been clamoring for a better way to solve this problem. With Complete Customer, D&B is offering a SaaS solution that delivers fast results for the business."

Accurate Data, Fast Results

Accurate customer data is the lifeblood of customer-facing applications and analytics. But only 12% of sales and marketing professionals say they have access to a well-integrated, real-time view of all customer interactions. Less than 40% report "good" visibility into prospects, pipeline, deal flow and conversion rates.(1) With Complete Customer, sales and marketing departments can get the trusted data they need to drive analytics, clean up CRM systems, and fuel customer 360° view applications. They will be able to solve urgent business data quality problems in weeks instead of the months or years it would take for alternate approaches to generate the desired results. Benefits include:

--  Trusted data: Complete and accurate visibility into customers and
    prospects, with a web data stewardship interface that enables business
    users to take control of their data.
--  Faster start at lower cost: Get started in a few weeks instead of
    months or years, without investing in hardware or IT resources.
--  Secure and reliable: Application is delivered on redundant
    infrastructure to ensure maximum availability, with secure data storage and
--  Flexible integration: Adaptable web service interfaces are compatible
    with your current business processes.

Complete Customer seamlessly incorporates D&B's data services and Purisma technology, embedding best practices to manage the complete customer lifecycle and fully exploit the benefits of D&B's leading commercial reference data. Complete Customer complements existing data quality, data integration, and MDM initiatives and products, leveraging current IT investments. Additionally, IT organizations can tactically use Complete Customer to jump-start enterprise MDM projects by attacking the complex data issues offsite with experienced D&B resources to guide them.

Solving Business Problems Fast

Businesses using Complete Customer can quickly understand who they're doing business with, accelerate the shift from product-centric to customer-centric operations, and elevate their focus on strategic customer relationships. Data management professionals will finally have an effective data management tool to steward vital customer data and fine tune customer hierarchies, delivering tailored views of customers and markets for specific business purposes.

Complete Customer helps solve a wide range of business problems, including:

--  Marketing Intelligence: Have the right data that enables marketing
    teams to target the right customers and prospects with the right message to
    maximize cross-sell and up-sell opportunities.
--  Lead Management: De-duplicate and centrally manage prospect data,
    enriching it with the firmagraphic data and corporate linkage required to
    assign leads to the correct account, territory, or sales representative.
--  Sales Account Management: Easily maintain a single source of customer
    data that ensures sales bookings are credited to the right accounts and
    sales representatives.
--  Credit Exposure: Consolidate business customers into their legal
    entities to ensure financial risk for every customer can be monitored and
--  First Step MDM: Provide relief to IT by starting the difficult data
    cleansing and integration operations outside of their firewall, so they can
    focus on other priorities.


Complete Customer is available in November 2009. For more details, contact your D&B sales representative or send an email to

About D&B

D&B is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 168 years. D&B's global commercial database contains more than 140 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions™ to increase revenue from new and existing customers; and D&B Internet Solutions™ to convert prospects into clients faster by enabling business professionals to research companies, executives and industries. For more information, please visit

Technorati Tags

MDM, D&B, Data Governance, CDI, CRM, Business Intelligence, SaaS, Marketing, Sales

(1) Source: 2008 CMO Council report "Closing the Gap: The Sales & Marketing Alignment Imperative

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