February 20, 2008 12:11 ET

D&B Canada Selects Lead Management Solution

Dun & Bradstreet Canada Chooses Hosted Software Solution to Provide Immediate Response Capabilities for Leads Generated Over the Internet

PROVO, UT--(Marketwire - February 20, 2008) -, a leading provider of on-demand lead management solutions, announced today that D&B, the world's leading source of commercial information and insight on business, has selected the ResponseSwami™ Suite of Lead Response Management technologies by for use by D&B Canada. pioneered the capability to respond immediately to leads generated from a website by triggering a callback from a hosted dialer to a sales representative within seconds. A recent lead response management research study done by Dr. James Oldroyd of MIT demonstrates a ten-fold increase in contact rates and a six-fold increase in qualification rates for leads contacted within the first hour.

Mark Pardy, Market Analyst for D&B Canada, found by searching Google online for a dialer solution, and was especially impressed when he received a callback just seconds following his inquiry for information. "That is exactly what we were looking for," Mark states, "we saw that with the many features offers we could significantly increase the number of leads a single representative could effectively manage."

D&B has a global initiative with and needed a lead management technology that sits between their corporate website and to filter and qualify leads. The combination of lead capture web forms, real-time lead routing, immediate callback dialers, power dialers, autodialers, and lead nurturing solutions in voice and web media made the choice to leverage overall conversion of leads to sales revenue.

"We are excited to have another global enterprise organization like D&B use," says Jeff Adcock, Vice President of Strategic Alliance Sales for "We are receiving inquiries constantly from larger enterprise organizations that are looking to drive web leads directly to their Sales Team. This validates our market opportunity for leveraging enterprise-class customers."

About provides demand generation solutions with embedded dialers. They were the first to bring voice technology to the web. Their patent-pending telephony tools in a hosted solution helps companies manage leads generated through the web and offline. currently supports over 300 customers in 5 countries, including Omniture, FranklinCovey, Prosper Learning, and Insurance Care Direct. For info visit

Contact Information

  • Press Contact:
    Ken Krogue