SOURCE: Kitewheel, LLC

Kitewheel, LLC

January 14, 2015 08:30 ET

dbg Partners With Kitewheel for Real-Time Marketing

Kitewheel Customer Engagement Hub Selected to Extend Offering

BOSTON, MA--(Marketwired - January 14, 2015) - Today, Kitewheel announces its partnership with dbg, an independent marketing agency headquartered in the UK. Highly regarded for their data expertise, dbg will use Kitewheel's technology to connect customer interactions and deliver real-time decisioning for engaging, omni-channel customer journeys.

A long-time agency to numerous well-known brands, dbg is popular among a variety of industries including Financial Services, Retail & Automotive. The agency has been evaluating the Kitewheel offering with "hands on" innovation projects for the past 6 months and has selected the product as a core component of its own Engagement Platform. 

"The powerful ability of Kitewheel's hub to connect multiple channels, incorporate customer journey logic, and make complex decisions all in real-time were key drivers in helping us make this decision," says Richard Lees, CEO of dbg. "The platform's capabilities will provide our clients with customizable, future-proof solutions, adding another dimension to dbg's offering."

With this partnership, dbg will be able to connect their clients' existing touch points and systems so that the data can be analyzed and utilized in real-time, and not just stored and forgotten about. Such connectivity will help to fast-track dbg's clients' data-driven marketing strategies.

"Given dbg's long history in data-driven marketing, this partnership has been a natural fit," Mark Smith, President of Kitewheel, explains. "The hub moves quickly from analysis to agile execution, allowing dbg to tap into the data immediately and in a highly differentiated way."

About Kitewheel
Kitewheel is powering the real-time revolution for the world's largest automotive, airline, retail, travel and consumer packaged goods brands. Four of the top five marketing agency groups use Kitewheel's real-time Customer Engagement Hub to orchestrate individual consumer journeys, listening for "moments of truth" across Big Data and converting them into immediate, interactive, interconnected experiences. Kitewheel serves its global customer base from offices in Boston, New York City and London. For more information please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.

About dbg
dbg's core business revolves around using data to deliver 'Informed Customer Interactions.' Working alongside its clients and market leading partners such as Kitewheel, dbg helps to unlock the value inherent in its clients customer data, to drive business performance in a world that is rapidly evolving to real time, omni-channel customer interactions in the "big data" world. Built around dbg's Customer Engagement Platform, the company develops and implements a wide range of multichannel marketing solutions, spanning data analytics, data governance, campaign management, business intelligence, data vizualisation and CRM strategy. From their UK offices in the City of London and Bristol, and with a team of 120 professionals, they serve clients spanning Retail, Finance, Automotive, Manufacturing, Travel & Leisure, Charity and Telecommunications with the objective of making big data, small.

Contact Information

  • Kitewheel Contact:
    Jeff Nicholson
    Vice President of Marketing
    Kitewheel
    Phone: +1 (617) 447-2151
    Email: jnicholson@kitewheel.com 

    dbg Contact:
    Andrew Sawyer
    Director of Sales & Marketing
    dbg
    Phone: +44 (0) 117 9183 500
    Email: Andrew.Sawyer@dbg.co.uk