SOURCE: DC Brands International, Inc.

April 18, 2007 05:00 ET

DC Brands Announces Radio Promotion Live From Phoenix in Denver Area

DENVER, CO -- (MARKET WIRE) -- April 18, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced that, starting today, they will begin a 3-day promotion on Denver's Lewis and Floorwax radio show on 103.5 the FOX; a Clear Channel station. The company's President Richard Pearce said, "Lewis and Floorwax are gods in this area. They are the kings of the morning drive time and their listener base is off the charts. I really can't justify the cost of ongoing radio day after day on a station the size of theirs. We enjoy having the opportunity to work with them on this unique promotion which will start with some chatter today and then we will be the official sponsors of their show as they do live remotes Thursday and Friday from this weekend's big NASCAR race, the Subway Fresh Fit 500 in Phoenix, Arizona."

Mr. Pearce continues, "For the next three days, listeners will have the opportunity to win a free pair of tickets, with airfare and lodging to the upcoming Aarons 499 NASCAR race at the world famous Talladega Superspeedway on April 29th courtesy of DC Brands International and Turn Left Energy Drink. The way the promo will be offered is pretty unique. We will invite everyone to listen in for the next three days. If you are within normal listening range, just tune to 103.5 FM or listen in live on the internet by going to www.thefox.com. One thing for sure, several hundred thousand more people will hear about Turn Left Energy Drink in the next 72 hours or so."

For more information on the company, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com Primary Contact: Keith Howard 303-279-3800

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Contact:
    Keith Howard
    303-279-3800