SOURCE: DC Brands International, Inc.

January 29, 2008 16:00 ET

DC Brands Announces West Coast Sales Manager

DENVER, CO--(Marketwire - January 29, 2008) - DC Brands International (PINKSHEETS: DCBR) announces that long-time beverage industry veteran Jim Graney of Westminster, California has joined the company to oversee all West Coast sales. Graney's background includes key management positions with Joseph E. Seagram's, Almaden Winery, Snapple Beverage Corporation and Arizona Ice Tea among others. In fact, he holds the sales volume record at Snapple for increasing cases sold more than 1000% over a year period.

Jim Randall, VP of Sales, said, "Several months after I joined the DC Brands team, I issued a press release in which I explained my first course of action would be putting together a team of industry professionals to get our phenomenal products out on to many more shelves. I am happy to announce that we now have our go-to team in place for this year. We will add additional members as we grow, but the people we have in place right now have the talent, track records, contacts and ability to bring in millions of dollars in sales. Jim Graney has hit the ground running, calling on his well-established stomping grounds of California, Nevada and Hawaii. I have every confidence Jim will provide us with some very exciting news in the near future."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com, www.HardNutrition.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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