SOURCE: DC Brands International, Inc.

August 29, 2007 13:00 ET

DC Brands CEO Richard Pearce Featured on "Race Central TV"

DENVER, CO--(Marketwire - August 29, 2007) - DC Brands International's (PINKSHEETS: DCBI) President & CEO Richard Pearce will be featured on "Race Central TV" tomorrow. Hosted by former racecar driver Kurt Hansen, "Race Central" covers the world of motor sports, and Turn Left Energy Drink is the title sponsor.

Nationally, "Race Central" is featured on Altitude Sports & Entertainment and is on channel 644 for DirecTV subscribers and channel 410 for Dish Network subscribers. On Altitude, the show is on every Thursday at 5:00pm and 9:00pm (MTN), Friday at 2:30am and 10:00am (MTN). On Saturdays, the show follows live NASCAR programming, which is available at different times throughout the country, though it will be airing at 10:00am September 1. Additional "Race Central" programming is scheduled on Thursday and Friday nights based on shifting segments. DirecTV and Dish Network subscribers will also find "Race Central" programming available in their regional sports package.

"Race Central" also airs on the LeSea Network in Colorado at 4:30pm (MTN), and viewers should check with their cable provider for timing and channel information.

For any questions regarding "Race Central" programming, DC Brands urges you to please check your local listings or contact your cable provider, as TV schedules constantly change.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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