SOURCE: DC Brands International, Inc.

September 06, 2007 13:31 ET

DC Brands Clarifies COO's Recent Sale of Stock

DENVER, CO--(Marketwire - September 6, 2007) - With DC Brands International's (PINKSHEETS: DCBI) continued effort to be forthright with its shareholders, the company wishes to clarify COO Keith Howard's recent sale of stock. After more than five years with the company, this is the first time Howard has sold any shares of stock. Due to tax liabilities, Howard followed SEC Rule 144 and has made available for sale one certificate of approximately 1.3 million shares and has had the restriction removed. Howard has no intention of selling more stock than he needs to meet his obligation, as he, along with management, have huge expectations for the future of the company.

"I know how much Keith hated to do this, but all of us have gone through extremely lean times and forgone many a payroll with hundreds of millions of shares traded since the company's inception," said President & CEO Richard Pearce. "I have absolutely no problem with such an excellent, dedicated employee as Keith selling minor portions of holdings to meet his obligations. I know how much he hates selling even a single share because he sees what I see and knows what I know for the future."


DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBI), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition. For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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