SOURCE: DC Brands International, Inc.

February 21, 2008 15:04 ET

DC Brands Daytona Promo a Great Success

DENVER, CO--(Marketwire - February 21, 2008) - Today DC Brands International (PINKSHEETS: DCBR) announces that their trip to Daytona was a resounding success. Some 100 attendees watched the kick off of the NASCAR season in style, courtesy of Turn Left Energy Drink, including several key retailers, which the company will be working with on this year's promotions. The promotion following the race was also a great time for all and, as promised, the giveaway took place at the Crusin' Café. As with any giveaway of this magnitude, all necessary legal paperwork must be signed before names are announced, which should be done shortly, and announcements will be made at that time.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com, www.HardNutrition.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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