SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

February 17, 2009 11:54 ET

DC Brands Goes Through 3,000+ Samples at Fitness Gym

DENVER, CO--(Marketwire - February 17, 2009) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) is very proud to announce that they were invited to participate in a promotion and demonstration opportunity at Lifetime Fitness, a fabulous ultra fitness facility located in Parker, Colorado. This unbelievable facility boasts over 128,000+ square feet of absolutely state-of-the-art workout equipment of every imaginable type. The company's President and CEO Richard Pearce said, "You simply have to see this place to believe it. I strongly suggest anyone in Colorado stop in and check this place out. Those of you who can't can visit their website at www.lifetimefitness.com. I am telling you, if you can't get in shape there, it is because you didn't show up."

Over the course of just two days from 9am to 4pm both Saturday and Sunday, the company provided some 3,300 full samples at the facility. These are tradeshow numbers; however, numbers that exist in their own backyard. This facility has over 4,000 people coming through their doors on a busy weekend per day. The response to the company's H.A.R.D. Nutrition Functional Water Systems was overwhelmingly positive as it always is.

"We have been provided with all of the corporate contacts and information and started the approval process to get our products in all of their locations," states Mr. Pearce. "I know we have some real product champions in their staff and thousands of believers who are members. Having the type of response is certainly a huge step in the right direction, and we are so very pleased to have had the opportunity to work with the great staff at Lifetime Fitness."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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