SOURCE: DC Brands International, Inc.

September 18, 2008 15:01 ET

DC Brands' H.A.R.D. Nutrition Goes to Higher Learning

DENVER, CO--(Marketwire - September 18, 2008) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) is proud to announce that they have successfully placed their products on the campus of Colorado State University in Fort Collins, CO. The company's National Director of Distributor Sales, Ashley Coors, has been working with Fort Collins Coors distributor High Country Beverage and completed a meeting with CSU officials earlier this week. The first order is now in and will be delivered this week. Dave Nichole, the owner of High Country Beverage, called the account "possibly the single most important account in Northern Colorado."

This now means H.A.R.D. Nutrition Functional Water Systems will be available on campus to the tens of thousands of students and faculty members. "This now opens the doors to many more opportunities throughout the area," says Ashley Coors. "In any college town, you have to get on campus and move from there. We have done that now and we are working with the school on many sampling and promotional opportunities to educate the students and faculty about our brands. It takes a little time and a lot of pushing to establish distribution and make it work, but it is starting to pull now and we are excited about this great account."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing the company's first products, Dickens Energy Cider then eventually Turn Left Energy Drink. In 2007, DC Brands purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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