SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

August 03, 2009 06:30 ET

DC Brands' H.A.R.D. Nutrition Hits Shelves of Major Retailer

DENVER, CO--(Marketwire - August 3, 2009) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) is extremely proud to announce that their entire line of Functional Water products are now available throughout some 110 King Soopers and City Market locations in Colorado. The company's Director of Retail Sales, Jerry Jay said, "In Colorado, King Soopers is the undisputed 'King of Grocery' and they serve as the perfect partner for us to launch these fantastic products. This has taken many months of planning and preparation and we could not be more excited about this announcement."

Jay continues, "In Colorado, everyone knows where there is a King Soopers nearby and we look forward to saving our customers money by redirecting the deluge of direct response sales we have experienced since beginning our relationship with local radio powerhouse KOA and sports legend Dave Logan, which has been so successful. This led to last week's announcement about our new sponsorship as the KOA/Bronco's Official Sponsor all season long. Look for this to be the first major announcement of several to come over the next 90 days or so. We invite all of our loyal Colorado customers and fans to visit their local King Soopers right away and stock up."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information