SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

February 12, 2009 15:52 ET

DC Brands' H.A.R.D. Nutrition Special Sells Out in 17 Minutes

DENVER, CO--(Marketwire - February 12, 2009) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) is proud to announce that the appearance on "Colorado & Company" this morning by their own Ashley Coors and new Spokesperson Steve Hess was a huge success. It took just a total of 17 minutes to blow through the special offer for the first 250 "Colorado & Company" viewers. Even after the show, the website and the phones stayed very busy with people just buying cases with a special discount that was provided to all of them as well.

The company's Vice President of Sales, Ashley Coors, said, "It was so fun to do that show again and we were very happy to let everyone get a chance to see the type of energy and enthusiasm that Steve Hess has and his belief in our products. The kind of response that we received was fantastic; especially going on in the second to last segment of the show. 'Colorado & Company' is a great program for showcasing local companies with great products or services. However, a huge part of their audience is carryover from the extremely popular 'Today Show.' Nonetheless, hitting our goal of 250 respondents in under 20 minutes, and that counts the 6 minutes we were still on the air, is pretty phenomenal and says a lot about the attractiveness of our brand and the type of response we get when people are exposed to it."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information