SOURCE: DC Brands International, Inc.

November 13, 2007 15:18 ET

DC Brands Hires New Key Sales Manager

DENVER, CO--(Marketwire - November 13, 2007) - DC Brands International (PINKSHEETS: DCBR) is proud to announce a key addition to its sales team. John "Jack" Noble, Jr., based in Tennessee, has joined the company as the Southeast Division Manager and will be responsible for sales and distribution in nine states.

"We're excited to have Jack join DC Brands and utilize many of the great relationships he has with top retailers like Walgreens and Kroger, among many others," said President and CEO Richard Pearce. "Jack has a proven track record in managing all functions of sales and operations as well as developing relationships with distributors and retailers to increase sales and product development."

Prior to joining DC Brands, Noble held several top positions with other beverage companies. Most recently, he was the Southeastern Division VP of the North American Beverage Company. In this capacity, he oversaw managers and brokers in 12 states and increased the number of items distributed by existing brokers. Noble also served as the General Sales Manager/Regional Manager of Double-Cola USA, also in the southeast, where he directed the management of company-owned distribution centers and was responsible for day-to-day sales, distribution and operations including inventory, staffing and marketing initiatives.

"I'm delighted to be part of the DC Brands team and am truly excited about helping expand sales for their brands," said Noble. "Once I met with Richard, it was clear he has a grand vision for the company and one I wanted to be a part of."

Among his most notable accomplishments, Noble successfully expanded a 187,000-case territory into a 1.2 million case territory and achieved key account market expansion to an average of 20 percent annually. He also secured new product distributions as well as increased existing product sales, resulting in a dramatic improvement in the number of product authorizations.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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