SOURCE: DC Brands International, Inc.

May 14, 2007 12:01 ET

DC Brands Inks Deal for Title Sponsorship of "Race Central" TV and Radio Shows

DENVER, CO -- (MARKET WIRE) -- May 14, 2007 -- DC Brands International (PINKSHEETS: DCBI) (DC Brands) just signed a deal with Motor Sports Media for Turn Left Energy Drink to be the title sponsor of its radio and TV show "Race Central." Both shows are hosted by Kurt Hansen, former Winged Midgets and Champ Car Atlantic racecar driver, and are broadcast to a wide national audience. "Race Central" covers the world of motor sports and focuses on NASCAR, Champ Car, the Indy Racing League, Formula 1, World of Outlaws dirt track racing and World Rally Championship.

"Becoming title sponsor of 'Race Central' couldn't be a better fit for Turn Left," said Richard Pearce, President and CEO of DC Brands. "We're reaching our exact demographic and have countless opportunities to promote our beverage on-air and online. We look forward to a long and fruitful relationship with Kurt."

As the title sponsor, Turn Left will be prominently displayed front and center of each broadcast through signage, product placement, branded merchandise and the occasional visit from the Turn Left Girls. Links to each other's websites will be live shortly as well.

"Race Central" TV blankets Colorado's Front Range area and covers a broad 11-state market area. The show is broadcast on Altitude Sports & Entertainment as well as KWHD in Denver with added coverage in Colorado Springs from sister station KWHS. Between these networks, "Race Central" reaches more than 9 million homes, airing 11 times per week. Additionally, the show is bundled with regional sports packages for Dish Network and DIRECTV subscribers nationally. "Race Central" Radio airs Saturdays on Fox Sports Radio, KKFN AM 950, the top sports station in the Rocky Mountains from 10 a.m. to Noon.

Not only an accomplished racecar driver, having set three national qualifying lap records at Portland, Laguna Seca and Sears Point among other achievements, Hansen has been a segment reporter for ESPN Radio, ESPN2, Speed TV and the Outdoor Channel.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • CONTACT:
    Keith Howard
    303-279-3800