SOURCE: DC Brands International, Inc.

February 23, 2007 13:26 ET

DC Brands International: 3 for 3 With New Retailers

DENVER, CO -- (MARKET WIRE) -- February 23, 2007 -- On Friday, DC Brands International (PINKSHEETS: DCBI) announced they met with their third Denver-based retailer in three days to pitch their new Turn Left Energy Drink. They were met with the same results. This time it was at Sapp Brothers Truck Stops. Our products will begin hitting their shelves mid next month. The company's VP of Sales Richard Muscarella said, "It is the same reaction every time. Once the buyers taste the product, see our packaging and begin to understand our pricing and promotion, it is a rather short meeting. We are currently scheduled with another six retailers already that we will meet with next week. I have no reason to believe we will be met with anything but the same enthusiasm we are seeing so far. Go to and just look at this wonderful packaging that contains the best drink in the industry. With over 75 million NASCAR fans and a price point 25%-40% lower than our competition and our current promotion, I would look forward for this pace to continue for some time to come."

For more information on the company, visit their website at and Primary Contact: Keith Howard 303-279-3800

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard