SOURCE: DC Brands International, Inc.

May 03, 2007 07:05 ET

DC Brands International Announces Appointment of New Public Relations Manager

Company Initiates Aggressive PR Strategy

DENVER, CO -- (MARKET WIRE) -- May 3, 2007 -- DC Brands International (PINKSHEETS: DCBI) announces today the appointment of Aubrey Cornelius as the company's new Public Relations Manager. A leader in the beverage industry with two successful products -- Turn Left Energy and Dickens Energy Cider -- DC Brands has recognized a substantial opportunity in the sector and has chosen to enact an aggressive public relations push to further capitalize on its continued growth.

"Her experience and track record of success speak for themselves," said Richard Pearce, President and CEO of DC Brands International. "Aubrey knows how to position a product so it is attractive to the media, thus creating DC Brands' entrée to the mass consumer. She has completed multiple product launches and has garnered press coverage for her clients in everything from the Wall Street Journal to Men's Journal. DC Brands will now have a major presence in the media."

As we approach the third quarter, DC Brands' public relations strategy will be set into motion. With Cornelius' leadership, the company is executing a massive launch campaign, introducing the media to Turn Left Energy as well as the story behind DC Brands. More than 250 press kits will be sent to various media outlets including beverage trades, NASCAR and car racing, business, men's, adult and general sports magazines and many more. DC Brands is confident that the exposure from this campaign will increase its products' visibility and reach the heart of target market.

"I'm thrilled to join the DC Brands team and look forward to a strategic, successful public relations campaign," said Cornelius. "DC Brands offers innovative products that will prove equally as compelling for the media."

Cornelius is the president of Sprocket Communications, her latest venture that specializes in B2C and B2B public relations as well as general copywriting and editorial projects, and has been contracted by DC Brands to spearhead the PR campaign. Most recently, Cornelius served as an account manager at Turner Public Relations, a boutique agency based in Denver with a satellite office in New York City. While at Turner PR, Cornelius specialized in the luxury real estate, travel and hospitality industries, leading several clients and establishing strong relationships with key media nationwide. The value of the media coverage she has garnered is in excess of $6 million.

Cornelius also has experience in the beverage industry. Before joining Turner, she worked at Freeman Wall Aiello Public Relations and helped to launch Aspen Pure, another Colorado-based bottled water product. During the short period she worked on the account before moving agencies, Cornelius was able to land Aspen Pure in several trade magazines in addition to larger newspaper features statewide.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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    Keith Howard