SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

October 15, 2009 06:30 ET

DC Brands International Announces Biggest News in Company's History to Be Released on Monday

DENVER, CO--(Marketwire - October 15, 2009) - Today DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), is extremely proud to announce that after prolonged negotiations with its distributor DPI and major retailer King Soopers they have reached an agreement for an extremely aggressive 4th quarter program that is truly the turning point for the company.

The company's President and CEO Richard Pearce said, "What we will release on Monday should put to rest once and for all of the negativity, false statements and flat out silliness that has been going on in the rumor mill. We understand the frustration some shareholders may have felt over the past year as we struggled through one R&D setback after another, but the numbers don't lie and we will be posting the sales numbers since we started with DPI just two months ago online on our web site. Although we must stay in compliance with our distributor and retailer and keep information like case cost and pricing confidential, our shareholders will be able to view the full, actual purchase orders, the paid checks and most of all the newest purchase orders we have received today that dwarf all the previous purchase orders."

Pearce continued, "You don't get a purchase order like this if your products are not just flying off the shelves.

"When you see these numbers keep in mind that we did this with product on the bottom shelf, but that is how retail works, you start at the bottom and you work your way up and we have done that faster than any other new beverage product. Starting with single facings on the very bottom row under gourmet sodas with virtually no store employees knowing about the products, our die hard believers persevered and over the past month we have bombarded the airways with our spokesman Dave Logan and worked tirelessly to educate the employees at King Soopers. Our efforts have been reflected in the undeniable sales numbers and the management at King Soopers has taken note and really stepped up to the plate with some truly unprecedented moves.

"Within the next two weeks we will go from single facings on the bottom shelf under gourmet soda to the highly coveted eye level and top shelf positions, with two facings of each of the six products on both of the shelves, which is enormous. Additionally, they have approved custom rack systems that hold an additional 16 cases each. These two-sided, bright red, fully graphical displays are also on wheels and are intended to be easily moved from hot sales area too hot sales area. It does not stop there; on November 4th we will go on full end cap displays for one full week with newspaper advertising in the King Soopers circular. Additionally, to ensure all 15,000+ employees become fully knowledgeable of our products, on Thursday, October 29th all 15,000+ employees will receive a full color coupon explaining our great products, their location within their store, and allowing them the opportunity to buy one and get one free to sample these phenomenal products for themselves. But wait, there's more, we will also have giant posters put up in all the common areas and break rooms in King Soopers explaining our products and instructing the employees where to find them in their store, and how to help all the customers to find the products in the store.

"The bottom line is this, we fully understand that we have asked our shareholders to hang in there and trust us for many, many months, and with the exception of those who are either local or those who took the time and effort to stop in and see with their own eyes what we are doing, the vast majority have not had the opportunity to understand what a dynamic product line we have created, nor truly grasp the magnitude of the setbacks we have overcome. To our knowledge all of those who have taken us up on our open door policy have left as absolute believers.

"We will spend the next two days preparing the website for the release next week, but I do believe that after Monday, it should put an end to that silliness and speculation we have endured. This really is the start of something big."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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