SOURCE: DC Brands International, Inc.

May 01, 2007 15:30 ET

DC Brands International Announces East Coast Grocery Chain to Place Order This Month

DENVER, CO -- (MARKET WIRE) -- May 1, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced that they have received confirmation that they will receive their initial order from a large well-known grocer based in the Carolinas this month. The company's VP of Sales Richard Muscarella said, "I have made several trips to meet with this group in the last six weeks or so and they are extremely enthusiastic about our brand and the associated promotions. We had tried to work out traditional distribution with one of their preferred distributors but we were unable to come to final terms or get the type of commitment we require. As of today, our contacts at the grocer have committed to bring the products in through their own CDC (Central Distribution Center) which streamlines the process for us. This should allow our product to be on all 200+ shelves by the week of May 21st. We will have prominent placement and a great deal of point of purchase materials on display. We also expect the entire promotion to be in full swing by month's end and with over 200 locations in the heart of the NASCAR belt, every 7 cases or so per store is another full container of product for us. So needless to say, we expect great things." Look for their name to be released and all locations to be listed on the store locator later this month.

For more information on the company, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard
    303-279-3800