SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

August 24, 2009 11:52 ET

DC Brands International Announces: Get It Straight From the Authority

DENVER, CO--(Marketwire - August 24, 2009) - Today, DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), is extremely proud to announce that they have reached an agreement with one of the nation's leading retailers in sports equipment and apparel, The Sports Authority. The roll-out will begin with all Colorado locations in mid-September. DC Brands is very excited to have the opportunity to work with the great people at The Sports Authority and is expecting similar results to what they have experienced with Kings, if not even better.

The Sports Authority will benefit from the company's aggressive and extremely successful advertising campaign which has caused repeated sell-outs at Colorado's leading grocery chain, King Soopers. The company's Director of Sales Jerry Jay said, "As I have stated before, I have been in the beverage business for many years and was responsible for rolling out many brands, but I would have to agree with the people at King Soopers and our distributor DPI in saying I have never seen anything like this. My boss and our CEO, Mr. Pearce, is working on his strategy of rolling out right here in our backyard in Colorado throughout the end of this year with forward-thinking aggressive retailers that are willing to let us focus on and aggressively promote their chain and our brand through the end of 2009. More importantly, just as with King Soopers being part of the Kroger Chain, which is virtually nationwide, The Sports Authority is also virtually nationwide and if we do our jobs correctly and prove to our partners we are worthy of their trust, we would hope that would provide many new opportunities for rapid and aggressive expansion in 2010. But as Mr. Pearce always says, you do not try to franchise a restaurant before you perfect the menu. We have a lot of work on our hands and several more major retailers to announce in the coming weeks and months. I do know this, everyone on our team is 100% dedicated to doing everything possible to make this launch as successful as possible."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information