SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

November 12, 2010 06:49 ET

DC Brands International Announces Its Registration Form S1 Declared Effective

DENVER, CO--(Marketwire - November 12, 2010) -   Today the company DC Brands International, Inc., a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), is extremely pleased to announce that its Registration Statement on Form S-1 was declared effective by the Securities and Exchange Commission on Friday, November 12, 2010.

Richard Pearce, the President and CEO, said, "This is truly a time for much celebration for the exceptional staff of this Company and the fantastic attorneys and staff at Gracin & Marlow, LLP, as well as our auditors Turner Stone. I want to specifically recognize our CFO Bob Armstrong for his never ending persistence in this long and arduous process. His ability to shepherd us through this detailed review, alas a protracted one, was invaluable."

Pearce continued, "I am personally beyond proud to be able to finally state that DC Brands International is now a fully reporting company."

For more information on the S1 filing go to www.sec.gov and query DCBR.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.HardNutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding the success of our clinical trials and our ability to capture a significant percent of the market. The forward-looking statements include statements regarding the effects of our products on the functional beverage industry and are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, a failure of the market to fully accept as products and other factors described in our Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

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