SOURCE: DC Brands International, Inc.

May 23, 2006 16:05 ET

DC Brands International Announces May Sales

DENVER, CO -- (MARKET WIRE) -- May 23, 2006 --At the close of business Tuesday, DC Brands International, Inc. (PINKSHEETS: DCBI) announced what they say is the single best month of sales since the production problems that plagued them last year with over $130,000 booked so far in May. This is due to several factors not the least of which is the ability to actually deliver perfect products with no packaging defects, leeks or other problems. The company's President Dick Pearce said, "I am the first to say that $130,000 coming in from sales in a month is not exactly something to send rockets up about, but it sure beats refunding, canceling sales or replacing that much; like we have been doing since last summer. This last production run was 100% flawless, not one bad case."

The company's VP of Sales Richard Muscarella said, "You have to understand the rebuilding process that takes place when you are forced to pull products from the market place like we had to do in the past. We have to not only rebuild confidence in every link of the distribution chain, from our distributors to retailers to the consumers, but also in many cases, wait back in line for the retail shelves to open back up. So getting all of the production problems solved as we have is certainly very important. The current numbers show we are defiantly well on our way to working through the rebuilding process. I have an internal goal to double this monthly number within 3-4 months and continue to climb from there and we have the network in place now to do it."

DC Brands International, Inc. markets its Dickens Energy Cider through a growing network of distributors nationwide. They intend for this new entry to the energy drink market to become a direct competitor to the market leaders Red Bull®, Monster®, and Rockstar®. However, they differentiate their drink with an additional ingredient, Horny Goat Weed, which adds a unique flavor that has won mouths over across the nation. As stated in previous press releases, DC Brands is also in the process of releasing their new "bag-in-the-box" and their alcohol versions of the product. (Please refer to those previous releases for more information.) The company's headquarters is located at 9500 W. 49th Ave Wheat Ridge, CO 80033. For more information on the company, visit their web site at www.DickensEnergyCider.com

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard
    303-279-3800