SOURCE: DC Brands International, Inc.

September 20, 2007 13:28 ET

DC Brands International Announces New Winner of Its "Off to the Races" Giveaway

DENVER, CO--(Marketwire - September 20, 2007) - Today DC Brands International (PINKSHEETS: DCBI) announces the latest winner of its NASCAR race giveaway.

"We want to congratulate Mr. Bill Emerson of Louisville, Kentucky," said Keith Howard, Chief Operating Officer of DC Brands. "Mr. Emerson and a companion will enjoy premium seats at the Bank of America 500 at Lowe's Motor Speedway in Concord, North Carolina, on October 13. Our customers have really enjoyed this promotion and are all excited about the opportunity to attend NASCAR races around the country."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBI), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their websites at www.TurnLeftEnergy.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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