SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

September 09, 2009 18:06 ET

DC Brands International Announces: Putting It on Display

DENVER, CO--(Marketwire - September 9, 2009) - Today, DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), is proud to announce that due to impressive sales during their first month at King Soopers the shelf space for their products has been drastically increased. H.A.R.D. Nutrition now has end cap space providing far more visibility for the products. The company's Director of Sales Jerry Jay said, "As with any new product you start out with less than optimal shelf space; we started out on the very bottom shelf under gourmet sodas.

"Starting today we are now on an end cap program that will increase the visibility and exposure of the product as well as the inventory on hand. It is exciting but also a bit intimidating to see what happens next. This aggressive move should take us from relative obscurity to obvious placement which will make it much easier for customers coming to King Soopers to get their H.A.R.D. Nutrition products. It will also encourage impulse sales for first time buyers and those that may not have heard our radio ads. This is a very exciting time and a huge accomplishment for our company and we are looking forward to releasing the products at Sports Authority at the end of this month or the beginning of October. We will keep all of our shareholders up to speed with any new meaningful developments."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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