SOURCE: DC Brands International, Inc.

March 30, 2007 11:33 ET

DC Brands International Announces That the First Wave of New POP Materials Hits Warehouse

DENVER, CO -- (MARKET WIRE) -- March 30, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced they have received the first wave of their all new point-of-purchase materials in their Denver warehouse. The company's COO Keith Howard said, "These are some fantastic looking and very powerful marketing materials. We received all of our new posters, static price tags, shelf tags, pump toppers and more. But most importantly, we got the first of our custom POP display racks. There are two kinds, standard 3 shelf wire racks wrapped in all of our logos and the actual plastic race car displays we had made. They are really nice. They are 56 inches long and are made in the shape of a race car in Turn Left Yellow with a rack system underneath. They hold a total of approximately 54 packs and/or 9 cases. They are also made to be used as ice coolers so you can just fill the top with ice and place 4 cases or so of product in them. These displays will be used in conjunction with our larger customer launches and left for 30 days then moved on to another retail partner or for specific promotions. The cars are great looking and extremely eye catching. We will apply the Turn Left sticker kits over the weekend and get the first ones out to some retailers that are screaming for them. I will post some photos on our Blog very shortly and show them installed in a few of our exciting new retailer locations."

For more information on the company, visit their website at and Primary Contact: Keith Howard 303-279-3800

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard