SOURCE: DC Brands International, Inc.

March 02, 2007 15:36 ET

DC Brands International Answers Skeptics

DENVER, CO -- (MARKET WIRE) -- March 2, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) went on the record to confront any skeptics or critics about the viability and reality of the company's phenomenal turn around and massive gain of some 600+% in less than a month. The company's President and CEO Richard Pearce said, "We are absolutely swamped with great things happening right now. While trying to keep up, we are being absolutely deluged with calls from brokerages, shareholders and interested parties and many of them are having a hard time believing this is all real. Some have even had the audacity to accuse us of running some kind of pump and dump promotion, while others just want to better understand."

Mr. Pearce continues, "I, Richard Pearce, as President and CEO of this company want to go firmly on the record, as a legally binding matter, that we are not, in anyway, involved in, engaged in, or participating in any form of stock promotion. Furthermore, we are not aware of any shareholders, affiliates or anyone else being party to stock promotions as well. What is happening is that we had some bad luck with production problems last year that are all now far away in the rear view mirror."

"Because we are ethical and we are above board, we went to a great deal of time, trouble and expense to invite all of our shareholders to come out to our facility and meet with us last November 17th," states Mr. Pearce. "We laid out in great detail exactly what had happened, what we had done to correct it and where we are going with this company. We then made full, professionally filmed copies of the meeting available to all of our almost 4,000 shareholders. Those who attended or watched the film know exactly where we are and what we are doing. Combine that with the repositioning of the Dickens brand as primarily a bar brand and the unprecedented demand for our New Turn Left Energy Drink, that is all being correctly and accurately communicated to the 4,000+ eyeballs that track us and you get the type of dramatic results we are producing."

Mr. Pearce continues, "As the president, I have to be cautious about what I say and I would never make a buy or sell recommendation to anyone about our stock. What I will say is that we have more hard, factual, and explosive news to report in March than what we did last month. This news encompasses everything from sales to distribution expansion and, therefore, will have a revenue perspective. I will absolutely say that we have not revealed the tip of the iceberg yet. What effect that will have on the stock price, I cannot predict, I just know we are on fire right now and if you watch us closely and read what we will be communicating in the days, weeks, months and years ahead, you will get a better and better understanding of why we are so bullish about our company. Right now, we are the prettiest girl in the bar and everybody is drinking. We are simply telling the world the facts about what is happening to us. It is like a Cinderella story and there really is no end in sight. We have so many great things on the horizon. However, in keeping with our commitment to only release facts and what is actually happening, we will release those new stories at our pace, when we are comfortable and not before. I will tell you this, as my father used to always tell me, 'If we tell you it's Easter, you can color your eggs.' Lastly, I would like to request that interested parties please hold calls until after 2:00pm MST so we can stay on top of the task at hand. We know exactly what we are doing, where we are going and how we are going to get there."

For more information on the company, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard