SOURCE: DC Brands International, Inc.

August 01, 2006 16:05 ET

DC Brands International Confirms Rumor of National Talks

DENVER, CO -- (MARKET WIRE) -- August 1, 2006 -- At the close of business Tuesday, DC Brands International, Inc. (PINKSHEETS: DCBI) confirmed a rumor that they have been and are continuing talks with a major national brand that would drastically expand the company's distribution network. The company's VP of Sales Richard Muscarella said, "It is no secret that there is a lot of reshuffling of the deck in our industry going on with respect to major energy drink brands and distributors aligning themselves to increase market share with even more prominent and established companies. In recent months, RockStar Energy Drink struck a distribution deal with Coke, Monster reached an agreement with Anheuser-Busch and there is much more happening on an ongoing basis. We are not at liberty to name names at this point, as it would jeopardize negotiations. However, we have received calls from several parties inquiring as to the validity of the recent chatter asking if we are indeed in the negotiation stages with one of these national brands. I can confirm that we have been in continued talks with at least one such major company that if successful could/would provide coast-to-coast distribution in all 50 states. There is a lot of leg work still to be done and our president, Mr. Pearce, is working diligently on closing the financing necessary to facilitate the type of hard-hitting national launch we would be required to participate in during the first quarter of 2007 along with the production requirements we would need to meet should we be successful. I will say we feel extremely good about the most recent conversations and the feedback we have received. There is not much more I can say at this time other than we are all working towards making this come to fruition as it would transform the company virtually overnight."

For more information on the company, visit their website at DickensEnergyCider.com or contact them at (303) 279-3800.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • For more information on the company:
    DC Brands International, Inc.
    (303) 279-3800