SOURCE: DC Brands International, Inc.

April 05, 2007 16:24 ET

DC Brands International Gives Update on Meetings in the Southeast

DENVER, CO -- (MARKET WIRE) -- April 5, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced that their VP of Sales Richard Muscarella's meetings last week in the southeast were so successful that he was asked to already return to one of the major retailers/grocers yesterday to expedite a rollout. The company's President Richard Pearce said, "It is happening bigger, better and much faster than what we expected to happen last week. Richard did not even get a chance to unpack from last week's trip. Yesterday, one of the retailers we have been working with already asked Richard to come back to Ashville, NC so that they could expedite the process while we are still in early part of the NASCAR season. He flew back out last night for a meeting this morning. He called me just a few minutes ago and was really excited. We will name the retailer/grocer this month as soon as product is on the shelves."

Mr. Pearce adds, "But the even larger news is that the vice president of the retailer/grocer made a call to a massive east coast distributor from his office while Richard was there this morning and got them to agree to take on our line for distribution to all of the retailer/grocers approximately 200 premier locations. As a result, we are now being set up with this new huge distributor that will give us access and distribution to their enormous account base throughout the heart of the NASCAR belt. This is huge news for us. We will work very hard to get all of this competed and inventory in-house this month. Mr. Muscarella is in the process of setting a meeting with the distributor so we can get their team trained."

Mr. Pearce continues, "Additionally, we are working today at the office on the current iteration of the beta site for our new store locator. Once that is unveiled, it will provide full names, addresses etc. of all locations. The first stages of that locator will be up this month. This is not to down play the other two successful meetings Richard had last week. He is due to report the details shortly. We have just been running so fast, we have not had time to sit down and compare notes. Look for many updates next week."

For more information on the company, visit their website at and Primary Contact: Keith Howard 303-279-3800

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard