SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

March 14, 2011 08:00 ET

DC Brands International, Inc. Announces Expanded Retail Exposure of Its HARD Nutrition Functional Water Systems Throughout the American Eagle Distribution of Loveland Network in Northeast Colorado

DENVER, CO--(Marketwire - March 14, 2011) -  Today the Company DC Brands International, Inc., a publicly traded company under the ticker symbol (OTCBB: DCBR), is very excited to announce that it has expanded its presence in the retail outlets of the accounts serviced by American Eagle Distributing of Loveland, CO.

American Eagle Distribution of Loveland Colorado has now successfully placed HARD Nutrition Functional Water Systems into dozens of new retail accounts throughout its territory in northeast Colorado, and most notably an Albertson's grocery location in both Greeley and Fort Collins.

Richard Pearce, CEO and President, said, "We are incredibly pleased with the progress that the sales staff at American Eagle Distribution has had in placing our HARD Nutrition Functional Water Systems in the various convenience stores, liquor outlets, and large grocery retail within its territory, and all in a relatively short period of time."

Pearce continued, "I couldn't be more impressed with the way the American Eagle sales staff has so quickly grasped the benefits of our functional beverages, and the way they have been able to educate the new accounts that have begun to offer our products to their customers. We understand that educating the consumer is paramount to our success and expansion, and we fully expect to continue to widen our influence and availability to the consumer throughout the American Eagle Distributing territory. American Eagle is already proving to be a great partner, and we look forward to growing the HARD Nutrition brand together."

For more information on American Eagle Distribution of Loveland Colorado its accounts and territory, access its website www.budweisercolorado.net.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (OTCBB: DCBR), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our ability to widen our influence and availability to the consumer throughout the American Eagle Distributing territory and our ability to grow the Hard Nutrition brand through our partnership with American Eagle Distributing. 

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the continued success of American Eagle Distributing to expand distribution of our products and place HARD Nutrition Functional Water Systems in additional accounts throughout its territory the, and other factors described in our Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

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