SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

March 08, 2011 09:00 ET

DC Brands International, Inc. Announces It Has Inked a Deal With Industry Leader Script to Screen

DENVER, CO--(Marketwire - March 8, 2011) - Today the Company DC Brands International, Inc., a publicly traded company under the ticker symbol (OTCBB: DCBR), is extremely pleased to announce that it has entered into an agreement with Script to Screen of Santa Ana, CA, a company specializing in Direct Response Television (DRTV) production, consulting, and campaign management.

Script to Screen has been producing innovative, intelligent and effective infomercials for over twenty years, and is a leader in creating sales, and producing direct response from short form spots and infomercials.

Script to Screen is one of the few companies that combine cutting edge creativity with sound strategic thinking and proven direct marketing expertise. Script to Screen consistently has had more shows in the Infomercial Monitoring Service (IMS) TOP 100 than any other production company, and has received national recognition for its exceptional work from the Clio Awards, the Electronic Retail Association (ERA), the New York Festivals and Jordan Whitney.

Richard Pearce, CEO and President, said, "We are really excited to be working with the experienced and professional team at Script to Screen. We believe that the track record and established success rate of Script to Screen will help us in executing our strategy to make HARD Nutrition Functional Water Systems a nationally recognized brand, and readily available to all consumers."

Pearce continued, "When you realize how many companies Script to Screen has taken from literal obscurity to household names, it is flattering that the entire team at Script to Screen could envision the same type of success for us here at HARD Nutrition."

For more information on Script to Screen and to view the list of the companies that are success stories go to www.scripttoscreen.com

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (OTCBB: DCBR), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

About Script to Screen:

Script to Screen, based in Santa Ana, California, is a company specializing in Direct Response Television (DRTV) production, consulting, and campaign management. Script to Screen has been producing innovative, intelligent and effective infomercials for over twenty years, and is a leader in creating sales, and producing direct response from short form spots and infomercials. Script to Screen consistently has had more shows in the Infomercial Monitoring Service (IMS) TOP 100 than any other production company, and has received national recognition for its exceptional work from the Clio Awards, the Electronic Retail Association (ERA), the New York Festivals and Jordan Whitney

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to the success of the production of an infomercial with Script to Screen. the ability of Script to Screen to produce positive results for the Company and the ability of Script to Screen to make HARD Nutrition Functional Water Systems a nationally recognized brand, and readily available to all consumers. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability of Script to Screen to produce an effective infomercial that will generate any increased sales, and the response of consumers to the infomercial and any of the expected increased sales through the internet, and other factors described in our Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

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