SOURCE: DC Brands International, Inc.

March 12, 2008 13:29 ET

DC Brands International, Inc. Announces Last Piece of the Puzzle Is in Place

DENVER, CO--(Marketwire - March 12, 2008) - DC Brands International, Inc. (PINKSHEETS: DCBR) has been providing regular updates as to the phenomenal progress and the release of their new H.A.R.D. Nutrition Functional Water Systems product line. As the company has explained previously, they traveled to China last October to begin the process of building the one of a kind tool to mass produce their new patent pending safety seal cap system that is the very heart of their new product line. Jeremy Alcamo, who is now the company's Chief Procurement Officer and head of this project said, "The initial projection was to be 6 months start to finish. This took us through the many phases of fine tuning the prototypes, which we completed in January. Then they began building the actual production tool that will allow us to mass produce in excess of 33,000 units per day."

"With the prototype tool, you have a high incidence of imperfect units which can be deformed, discolored, have rough edges, and even leak which is obviously not acceptable. Furthermore, we could only produce a few hundred per week. However, the general size and shape was good enough to pick through to find enough good ones to provide samples so we could run a small production run and get the bugs worked out. As with our production partners, their assembly line required some upgrades and changes to accommodate our one of a kind labels and caps. More importantly, these changes will allow us to start the pre-selling process, which is now led by our sales team lead Jim Randall. He has been on the road and has been met with phenomenal success."

Alcamo continues, "Today, I am extremely excited to announce that I am leaving today for China to sign off on the production tool and witness first hand the entire quality assurance test that the finished units must pass to ensure proper seal and a uniform look and color. This is so important to the company that we did not want to leave the final decision up to anyone else. This has been a day we have been waiting for and it really is the last piece of the puzzle. I will arrive in China tomorrow. Once at the plant, I expect to go through testing all weekend and sign off on the final cap Monday morning. That will allow production of the cap to begin by Wednesday. Because the plant runs seven days a week around the clock, we should be able to airfreight in the first shipment 250,000 pieces for actual production by the following Wednesday or Thursday. The even better news is, from the numbers I have seen from Mr. Randall, every last one of them plus the next 120,000 or so are already pre-sold and spoken for. Our plan is to continue this process for the 1st million pieces at which time we can start shipping much larger quantities by sea so we can realize the additional savings. Lastly I want everyone to know while I am there, I will begin immediately on the process of building a second tool that will allow us to bring capacity up to some 108,000+ pieces per day."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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