SOURCE: DC Brands International, Inc.

April 16, 2008 13:13 ET

DC Brands International, Inc. Announces Northern California Trip Another Resounding Success

DENVER, CO--(Marketwire - April 16, 2008) - DC Brands International, Inc. (PINKSHEETS: DCBR) previously announced they were sending some of their representatives to meet with distributors in the northern California area. These representatives met with four additional distributors and received four additional commitments for distribution of their all new H.A.R.D. Nutrition Functional Water Systems. These appointments were set up as a result of the success the company had on an earlier trip to Las Vegas. The company's VP of Sales Jim Randall said, "As we said after our Vegas meeting, we had pretty much our pick of the litter after meeting with several major distributors. We have made that decision and have forwarded distribution agreements to be signed."

Randall continues, "As a result, the distributor we selected in Vegas lead us to pursue myriad other distributors starting in Northern California. Each group we meet with immediately became excited about the brand and this week I am preparing contracts for each of the four distributors. In keeping with the company's policies, we will not release the names of our new partners until after they have received their initial products, which are still on track to start being delivered towards the end of this month. After each one of them receives their initial orders, we will release the names as a matter of fact and post them on our new website we are developing. It is simply bad business to announce names before the ink is dry. We have had that bite us in the past when shareholders began deluging brand new partners to confirm the relationship before they ever even received their first full truck of products. We have learned from that and believe patience is a virtue."

Randall also states, "I will tell you this. This is a household name we are talking about with worldwide beverage distribution. The tremendous success we are having with this group has helped to form our entire distribution strategy. And although no guarantees can be granted that every future distributor in their network of over 400 will continue to have the same overwhelming reaction as all of them we have meet with so far, I personally see no reason that they would not have the same reaction we have seen so far and I expect our sales team to sign up no less than 50 of their counterparts by year's end."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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