SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

December 06, 2010 14:48 ET

DC Brands International, Inc. Announces Roll Out and Launch of HARD Nutrition Products to American Eagle Distributing Company

DENVER, CO--(Marketwire - December 6, 2010) -  Today the company DC Brands International, Inc. a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), is pleased to announce that it has delivered the initial order of HARD Nutrition products to American Eagle Distributing Company in connection with its week long launch of the product throughout the territory of American Eagle Distributing.

This rollout and launch will involve the staff of HARD Nutrition educating and supporting and training the entire team of approximately 150 members at American Eagle this entire week. The roll out and launch activities will include ride-alongs with delivery and sales staff, coordinating promotional and merchandising materials, and making product information pertaining to the complete line of HARD Nutrition functional water systems available to all of the accounts that are serviced by American Eagle.

Richard Pearce, CEO and President, said, "We are very excited and honored to be kicking off this relationship with American Eagle. As we stated when we announced the signing of this distribution agreement contract, on November 15, we believe that making the HARD Nutrition functional water systems available to all of American Eagle's accounts is a strategic step in our goal of expanding our retail exposure. Delivering this initial purchase order to American Eagle is a tremendously satisfying way for me and my entire team to start this week."

For more information on American Eagle Distributing Company visit its website www.abwholesaler.com and click Colorado on the map, then scroll to Loveland, CO., American Eagle Distributing Co.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in the manufacturing of health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.HardNutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding the timing and details of the expected launching and the impact of the relationship with American Eagle Distributing Company, the fulfillment of our expansion goal and the effect of the release of the H.A.R.D. Nutrition Functional Water Systems on the functional beverage category. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, a failure of the relationship with American Eagle Distributing Company to produce desired results and other factors described in our Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

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