SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

March 17, 2011 08:00 ET

DC Brands International, Inc. Announces That It Has Engaged the Services of Global Access Investor Relations Limited

DENVER, CO--(Marketwire - March 17, 2011) - Today the Company DC Brands International, Inc., a publicly traded company under the ticker symbol (OTCBB: DCBR), is very excited to announce that it has engaged Global Access Investor Relations Limited, of Virginia Beach, VA to help increase its exposure to the global institutional investor networks.

Global Access Investor Relations Limited is an experienced investor relations firm that has a primary focus on the institutional investor universe and enjoys a visible presence in Europe, the United States, as well as some exposure in the Far East. Global Access will assist DC Brands in stimulating better recognition and understanding of the Company throughout the institutional investment community with the aim of increasing market interest and awareness of the HARD Nutrition brand on a global scale.

Richard Pearce, CEO and President, said, "We are very excited to be working with the professionals at Global Access, and expect that the expertise they provide will result in increased awareness of our Company and our HARD Nutrition Functional Water Systems. We believe that their depth of knowledge of best practices and compliant issues in the investor relations contexts will only leverage our efforts to become a desirable Company for future institutional relationships."

Stephanie Archambault, President of Global Access Investor Relations, stated, "We believe that DC Brands has an exceptional product line that is scalable into the global markets with its HARD Nutrition Functional Water Systems. Its recent launch of the HARD Nutrition Functional Water Systems into several military commissaries is just the first step of many. We believe the product line has the potential to gain acceptance in the global retail market and Global Access Investor Relations is extremely excited about the opportunity to help DC Brands increase investor awareness, and assist in developing institutional awareness to the HARD Nutrition brand."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (OTCBB: DCBR), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of HARD. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new HARD Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to any increased awareness of DC Brands and its HARD Nutrition brand that might result from its relationship with Global Access.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability of Global Access to generate any new interest of DC Brands and HARD Nutrition throughout its networks of institutional investors, and other factors described in our Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

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