SOURCE: DC Brands International, Inc.

February 28, 2007 13:05 ET

DC Brands International Is Now 5 for 5 on Colorado C-Store Chains

DENVER, CO -- (MARKET WIRE) -- February 28, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced they have reached an agreement with their fifth Colorado convenience store chain. "This time it was the Cliff Price stores that instantly recognized the power of our product, packaging, pricing and promotion," said Richard Muscarella, the company's VP of Sales. "It will take a few weeks to get product into all of their locations but they will all receive product in March. It is exhilarating and humbling at the same time to see such eager reception to what we are doing after all the years of hard work. Five for five is pretty good and we have no end in site. We are very excited, to say the least, and our plate is full for the next three weeks with meetings. We are still setting up even more meetings for April and May. We have just started getting our first inbound calls from retailers asking for a meeting. I have never had that before. We have always had to kick every door open and now these doors are opening automatically for us."

For more information on the company, visit their website at and Primary Contact: Keith Howard 303-279-3800

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard