SOURCE: DC Brands International, Inc.

March 06, 2007 07:05 ET

DC Brands International Launches 1st Phase of 100 Million Ticket Promotion

DENVER, CO -- (MARKET WIRE) -- March 6, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced they have started the 1st phase of their planned "One Hundred Million Promotion Ticket Giveaway" program. The company's President/CEO Richard Pearce said, "We are realists. We know we have a fantastic product with the best-looking package and a price point that just screams, 'try me.' But we also understand what is kicking the doors open is our dynamic promotion. As the crux of our roll out for Turn Left Energy, we are committed to the distribution of as many as 100,000,000 (one hundred million) tickets through our participating retailers by year's end. Since the program started being presented last month, we have commitments for the first one million here in Denver that will be distributed and gone by the end of April. We will receive the first million on Thursday of this week and they will start hitting stores next Monday. It is mind boggling when you think that we will go through one million in only a month just here in Denver. We also have a tremendous amount of really hot looking new POP materials that will be deployed to support, explain and advertise the promotion. Additionally, a few new distributors that are out on the streets meeting with retailers in their area are reporting the same responses we have been seeing here in Denver. By mid-summer, we believe as many as 20,000,000 tickets a month will be distributed to customers through our expanding retail partners. Customers can win points to apply to all types of cool shirts, hats, sweatpants, drinks, coolers, etc. More importantly, we plan to be giving away some 100 tickets and trips to NASCAR races throughout the season. This will start with the next drawing for NASCAR's Aaron's 499 on April 29, 2007. Multiple winners will be chosen for each race and that pace will continue to increase. No doubt it is a monstrous campaign, and we believe it will take us to great heights."

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Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard