SOURCE: DC Brands International, Inc.

March 12, 2007 15:39 ET

DC Brands International: Local C-Store Head Meets With DC Team on Sunday

DENVER, CO -- (MARKET WIRE) -- March 12, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced that they have delivered the initial allotment of some 150,000 tickets for their NASCAR trip promotion to a single chain. The company obtained a quote from Mr. Mike Haynes of the convenience store chain, Jenny's Markets, which operates in excess of 45 stores in Denver, CO. Mr. Haynes said, "I had the pleasure of meeting with the DC Brands' team just yesterday, Sunday March 11, 2007. All I can tell you is, they were all in there working away and I personally walked through their very nice offices and a warehouse full of products and POP materials. Mr. Pearce provided us with our first 150,000 tickets for the NASCAR promotion, trip giveaway. There were pallets full of tickets sitting in their warehouse for their other participating retailers. From what I saw, these are a great group of very bright, very talented and very hard working guys. They get it. They know the industry and they have a very hot product."

Mr. Haynes continues, "They also provided us with all of the point of purchase materials as promised. We have already begun receiving products in our stores and the sales are quite brisk already. We won't be able to get the wonderful and compelling POP materials with the ticket promotion completely up and running in all our stores for another week or so. However, we are stocking both Dickens and Turn Left and believe they will both sell very well. I have been in this business a very long time and I believe this Turn Left product, with this incredible promotion, may very well be the best I have ever seen. I have no problem verifying the legitimacy of everything they are doing for us and we are very excited about getting the promotion running full force. We have agreed to share our sales results with the DC team on a monthly basis and we expect them to be outstanding. We heard the recent news about what the SEC had done to them and I think it is outrageous. I don't know everything there is to know about the company; I just know the people I met with, the products they own, and the marketing behind them. These are totally legitimate and we look forward to a very long and very successful partnership. As I said before, I have been in this business for a very long time and I have explained to Mr. Pearce that I have many contacts of company's like ours in the convenience store and oil business. I am more than happy to make introductions and provide a strong recommendation for their products."

For more information on the company, visit their website at and Primary Contact: Keith Howard 303-279-3800

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard