SOURCE: DC Brands International, Inc.

January 16, 2007 18:15 ET

DC Brands International: Price Point Proves Profitable

DENVER, CO -- (MARKET WIRE) -- January 16, 2007 -- At close of business Tuesday, DC Brands International, Inc. (PINKSHEETS: DCBI) announced their new Turn Left and the original Dickens Cider products are experiencing very good sales numbers under the new pricing structure. "Despite the holidays and the brutally cold weather here in Denver, we have experienced very respectable reorders and new orders for both product lines," said the company's VP of Sales Richard Muscarella. "We understand that many of our shareholders feel like the silence has been deafening. However, earlier this fall our president Richard Pearce publicly announced that after last year's recall and distributor problems, we would be holding our news until we reestablished our sales channel with our new products and pricing schedule and would communicate in the context of historical fact only. In my personal opinion, I would like to say to those who have been concerned over the lack of communication that your patience will be well rewarded. The company is stronger now than it has ever been. Additionally, we would love to announce the names and quantities of several national major accounts we are working with right now. However, we have learned our lesson from the past of announcing things prematurely and we must stick to our guns and wait until several reorders are placed and the relationships with those retailers are rock solid. I look for a significant, across the board, increase in sales and a drastic increase in the share price and investor confidence in the months ahead."

For more information on the company, visit their web site at

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard