SOURCE: DC Brands International, Inc.

July 11, 2006 10:38 ET

DC Brands International Sending Launch Team to Minnesota

DENVER, CO -- (MARKET WIRE) -- July 11, 2006 -- At the close of business Monday, DC Brands International, Inc. (PINKSHEETS: DCBI) announced that they have a team of five people from their headquarters heading to Minnesota to launch their new distributors starting this weekend. The chain of eight distributors, now under the heading of The Bernick Group (see previous press release dated 6/15/06), will receive their initial shipments before week's end and have committed to an aggressive launch and crew drive scheduled for the entire following two weeks. The company's VP of Sales Richard Muscarella is in the process this week of interviewing some 60+ applicants who are already highly experienced in the industry. These applicants will be narrowed down to the best two to three people to provide more full-time local representation for the company. Mr. Muscarella said, "These representatives will be responsible for supporting The Bernick Group on a continuing basis and being the brand advocates for our products throughout the state. Bottom line is, we plan to make a very large splash in Minnesota this month and kick off this new partnership properly. Again, I expect this relationship to generate in excess of $100,000 per month within approximately 90 days from our launch this week." To learn more about The Bernick Group, visit their website at www.bernicks.com.

DC Brands International, Inc. markets its Dickens Energy Cider through a growing network of distributors nationwide. They intend for this new entry to the energy drink market to become a direct competitor to the market leaders Red Bull®, Monster®, and Rockstar®. However, they differentiate their drink with an additional ingredient, Horny Goat Weed, which adds a unique flavor that has won mouths over across the nation. As stated in previous press releases, DC Brands is also in the process of releasing their new "bag-in-the-box" and their alcohol versions of the product. (Please refer to those previous releases for more information.) The company's headquarters is located at 9500 W. 49th Ave, Wheat Ridge, CO 80033. For more information on the company, visit their web site at www.DickensEnergyCider.com

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard
    303-279-3800