SOURCE: DC Brands International, Inc.

February 22, 2007 09:55 ET

DC Brands International: Signs Colorado C-Store Chain

DENVER, CO -- (MARKET WIRE) -- February 22, 2007 -- At the close of business Wednesday, DC Brands International (PINKSHEETS: DCBI) announced they have reached an agreement with the Colorado based convenience store chain, Jenny's Market/Conoco stations. Both of the company's products, Dickens Energy Cider and Turn Left will start going in all of the chains' 40+ stores starting the week of March 1st. The company's VP of Sales Richard Muscarella said, "Our new distributor was able to secure the meeting for us due to their great reputation and relationship with the people at Jenny's Markets. These are large, very nice Conoco stores throughout Colorado. I believe it's safe to say that the power of our three P's was what sealed the deal; we have the products, price and most of all promotion that buyers simply understand instantly. This chain alone serves over a million gas customers every month and our 'Off to the Races/NASCAR ticket Gas Pump Promotion' is a great fit."

For more information on the company, visit their web site at DickensEnergyCider.com

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard
    303-279-3800