SOURCE: DC Brands International, Inc.

March 01, 2007 07:05 ET

DC Brands International Starts Franchising Winning Strategy Across the Country

DENVER, CO -- (MARKET WIRE) -- March 1, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced they have begun meetings with several distributors in other states and will start bringing them onboard at a manageable pace. The company's president Richard Pearce said, "After the production problems of last year, even though we have been in business for more than four years, we are treating this as if we are starting all over again from scratch. We no longer think we have a winning formula; we know this for a fact. It is working even better than we had forecasted. I wanted to make sure that we had our ducks in a row right here in our own backyard in Colorado before we documented everything and began signing up additional distributors. We are being quite stringent about compliance on our programs and strategies because we can prove that if you roll out the product per our plan, it provides fantastic results. Any distributors not willing to comply, need not apply; that's our motto. In the last few days, we announced our new distributor in Utah. We are completing the paperwork with a few others this week. I should be ready to announce the next one this week, providing I receive their initial order today or tomorrow as expected. Our goal is just 2 more distributors in March and then 2 or 3 more in April. We will help them launch and evaluate their compliance and results; tweaking anything if needed and start rolling on many more. I will say the process is getting much easier. We have the all important data coming in that kicks open doors and we are receiving requests from distributors and retailers on a regular basis. As I said months ago, when we started this re-launch/rebuild if you will, we are going to do this at our pace, on our terms, with focus on perfect execution and we are doing just that."

For more information on the company, visit their web site at and Primary Contact: Keith Howard 303-279-3800

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Contact:
    Keith Howard