SOURCE: DC Brands International, Inc.

March 13, 2007 20:00 ET

DC Brands International Tells Shareholders Their Opinion Does Count (Reverse Split on Hold)

DENVER, CO -- (MARKET WIRE) -- March 13, 2007 -- Today, DC Brands International (PINKSHEETS: DCBI) announced they have received hundreds of responses to the recent proxy statement sent out to all shareholders. This proxy statement includes information regarding the proposed 25 to 1 reverse of the company's stock. The company's president, Richard Pearce, said, "We are listening despite the fact that we have the overwhelming votes necessary to push forward. However, that is not the way we wish to run our company. Some shareholders are irrational and simply want to see us stay exactly like we are so they can exploit the nature of the sometimes-volatile trading while we are in this massive growth period. I am not a believer in leadership by committee nor do I subscribe to dictatorial rule. We try very hard to listen to rational and well-thought-through comments and ideas from our shareholders. What we want to accomplish is a reduction in shares and a more stable and predictable stock price going forward. We are confident that we will be trading again very soon; next Thursday, March 22nd is what we have been told. To that end, we are continuing with business as usual. We are exploding and we ask all of you to watch very closely the news that we will be releasing to put this problem behind us for good and allow us to meet the demands of the public clamoring for our products."

Mr. Pearce continues, "After speaking with numerous shareholders and our council, I have decided to put off the planned 25 to 1 stock reverse for now. I want to be very clear. There will be a reverse in the near future. However, I do not believe it will need to be as severe as previously planned. The landscape of 2 months ago when we started the process has changed radically. We are growing faster and meeting with more overwhelming enthusiasm than even we had anticipated. We still want to and will accomplish our goals while at the same time listening to and respecting the wishes of our shareholders who have had faith in us through the hard times. Although there may well be some sell off when we start trading again, we plan to watch what happens over the next 30-60 days. We will then decide on the amount of the stock reverse needed to accomplish what we believe is the right thing for the long-term health and stability of the company. We will do what we believe is right for the company and that includes our shareholders. We ask all shareholders to go forward with their votes and return their proxy statements, as they must be turned in on time. We will then hold off on the stock reverse until we can better gauge the correct amount we will propose sometime after Q2. This will be based on the financial results of Q2, which will be fully disclosed, and where the stock price seems to settle in at. Our plan would be to then hold a special shareholder's meeting and re-address the issue. Again, I want all of our shareholders to know that we do listen and that your opinion does count. We are working very hard to provide you with the type of long-term goals and return that a competent growing company likes ours can hopefully provide."

For more information on the company, visit their web site at and

DC Brands International, Inc. markets its Dickens Energy Cider through a growing network of distributors nationwide. They intend for this new entry to the energy drink market to become a direct competitor to the market leaders Red Bull®, Monster®, and Rockstar®. However, they differentiate their drink with an additional ingredient, Horny Goat Weed, which adds a unique flavor that has won mouths over across the nation. As stated in previous press releases, DC Brands is also in the process of releasing their new "bag-in-the-box" and their alcohol versions of the product. (Please refer to those previous releases for more information.) The company's headquarters is located at 9500 W. 49th Ave Wheat Ridge, CO 80033. For more information on the company, visit their web site at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard