SOURCE: DC Brands International, Inc.

August 22, 2006 16:05 ET

DC Brands International Welcomes Tennessee Distributor

DENVER, CO -- (MARKET WIRE) -- August 22, 2006 -- At the close of business Monday, DC Brands International, Inc. (PINKSHEETS: DCBI) announced they have entered into a new distribution relationship with a Tennessee based distributor. This Southern distributor provides Dickens Energy Cider the reach and coverage to fill in gaps of distribution in those markets. The target market for this distributor is the independent privately owned off premise convenience store. DC Brands VP of Sales, Richard Muscarella stated, "This new relationship is particularly exciting to us due to fact that the Southern market has phenomenal growth potential for our company. It appears that although the top 3 competitors in our product category have coverage in that market, that market has not clearly defined brand loyalties. Also, until recently this distributor was the leading distributor for one of those competitors. The month of August has been an excellent prospecting month for us. I have many pokers in the fire with several other distributors nearing favorable decision to carry our brand. When I analyze our growth map and target areas this new distributor provides a central point for existing surrounding distributors located in Kansas, Pennsylvania/Ohio."

For more information on the company, visit their web site at DickensEnergyCider.com Primary Contact: Keith Howard 303-279-3800

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • Primary Contact:
    Keith Howard
    303-279-3800