SOURCE: DC Brands International, Inc.

May 15, 2007 18:34 ET

DC Brands International's CEO and EVP Report Successful Launch of AmCom

DENVER, CO -- (MARKET WIRE) -- May 15, 2007 -- DC Brands International's (PINKSHEETS: DCBI) President and CEO Richard Pearce and Executive Vice President Richard Muscarella traveled to Los Angeles last week to help train and launch new distributor AmCom. Based out of City of Industry, California, AmCom is a mega-sized distributor that will sell a mix of both Dickens Energy Cider and Turn Left Energy.

"AmCom is off to a stellar start," said Muscarella. "On our two days there for the initial launch and crew drives we saw the beginnings of a very successful distribution channel. The sales team even sold four pallets of product in the first few days -- that's huge. AmCom is up and running and we're happy to see their excitement toward our products."

AmCom focuses on two major distribution sectors: mobile catering units and vending business. The company's sizable market reach can be attributed to its selling to sub-distributors where the mobile catering coaches park, then selling to the coaches themselves. This creates an exponentially larger area of distribution.

Further updates from last week's meetings will be provided over the course of this week.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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    Keith Howard