SOURCE: DC Brands International, Inc.

September 20, 2007 16:14 ET

DC Brands Invades China

DENVER, CO--(Marketwire - September 20, 2007) - On Monday, September 24, several members of the DC Brands International (PINKSHEETS: DCBI) management team, five Turn Left calendar girls and Dickens Cider spokesperson Heidi Cortez will be traveling to China for two weeks. The trip consists of a very fast paced and hard-hitting promotion schedule that will take the team from Hong Kong, to Chengdu, Beijing, Shanghai and finally to Shenzhen for a series of daytime and evening events. Samples of the posters and advertising for a few of the events are available for viewing on the Dickens Energy Cider website at

The entire trip has been coordinated by Director of International Sales Kwin Wu.

"We've put a lot of energy into this trip and have a lot of people very excited about the promotions being executed," said Wu. "To have this many models and company representatives is virtually unheard of in China. We can expect a packed house night after night where every one of the venues will be selling Dickens Cider."

Also while in China, DC Brands executive team will be setting up its local office, which will enable the company to avoid substantial future taxes. They will also be visiting the manufacturing plant that is creating the tool and dies for their new proprietary and patent-pending bottle/delivery system for the new health line of products. A portion of the new line is scheduled to hit shelves late in the first quarter.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBI), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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