SOURCE: DC Brands International, Inc.

September 19, 2007 17:43 ET

DC Brands Lands East Coast Grocer

DENVER, CO--(Marketwire - September 19, 2007) - At the close of business today, DC Brands International (PINKSHEETS: DCBI) is pleased to announce they have reached an agreement with Black Mountain, North Carolina-based Ingles Grocery. The 200+ store chain is a dominant player throughout its territory, which lies directly in the heart of the NASCAR belt. While initial meetings began almost eight months ago, Executive Vice President Richard Muscarella and Vice President of Sales Jim Randall traveled to North Carolina several weeks ago and reached an agreement to begin distributing Turn Left Energy Drink before the end of October.

Said Muscarella, "This is a huge announcement for DC Brands because Ingles is such a quality chain and their location with respect to the NASCAR market is a bulls eye for our Turn Left Energy Drink. We have worked up a hard-hitting launch campaign to kick things off after products are on the shelves in the next several weeks. This campaign will put our product within reach of tens of thousands of our primary target consumers, and I know that everyone at DC Brands is committed to making this a successful partnership."


DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBI), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition. For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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